Competitor POV: Why You So Obsessed With Me?
Brand positioning Roumena Kratchunova Brand positioning Roumena Kratchunova

Competitor POV: Why You So Obsessed With Me?

Chasing what your competitors are doing might feel like a smart move—like a way to stay “ahead.” But in reality, it’s the fastest way to blend in, not stand out. The brands that win aren’t the ones copying and reacting. They’re the ones focusing on what actually matters: their customers, their positioning, and their strengths.

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Unlocking the Power of Pinterest for Your 2025 Marketing Strategy
Roumena Kratchunova Roumena Kratchunova

Unlocking the Power of Pinterest for Your 2025 Marketing Strategy

Pinterest isn’t just a digital pinboard for home decor and recipes; it’s a marketing tool for businesses looking to reach an engaged, visually-driven audience. With over 450 million monthly active users, Pinterest offers a unique blend of discovery, inspiration, and action that few platforms match. Whether you’re a small business owner, a marketer, or a brand strategist, integrating Pinterest and Pinterest Predicts into your strategy can supercharge your marketing efforts. 

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The Importance of Spanish Content for Building an Inclusive Brand
Localization Roumena Kratchunova Localization Roumena Kratchunova

The Importance of Spanish Content for Building an Inclusive Brand

Spanish is the second most spoken language in the world by native speakers, with over 480 million people worldwide. Translating your website content into Spanish can boost customer engagement, improve SEO, and help you test the Spanish-speaking market before investing in full support. Strategic content localization enhances user experience and builds loyalty.

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