Unearth What Matters, Grow With Intention
Some agencies chase attention. We chase alignment.
Trueffle was built on the belief that growth doesn’t come from louder marketing… it comes from clearer thinking.
We partner with leaders we’re genuinely curious about. We dig into their business, their constraints, and the opportunities others overlook. not to impress, but to improve.
We don’t stop at tactics. We examine structure, systems, messaging, and the real drivers of revenue, because that’s where sustainable growth begins.
Digging deeper than surface-level marketing
Straight talk,
solid action
Our clients don’t want hype. They want clarity, expansion, and honest answers, even when they’re uncomfortable. That’s why they stay with us 3x longer than the industry norm.
Every business operates within its own realities: markets, teams, constraints. Our experience spans industries and continents, but our strategy is never templated. We build around what makes your business distinct, and what will actually move it forward.
Adapting to your unique terrain
Strategy First, Always.
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Positioning Before Promotion
Growth isn’t about doing more marketing—it’s about making smarter strategic decisions. We clarify positioning, define what sets you apart, and ensure your brand resonates before investing in visibility.
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Sustainable Growth, Not Quick Fixes
Chasing trends and vanity metrics won’t build a lasting business. Our strategies focus on striking a balance between long-term impact & testing new ideas, which is why clients stick with us 3x longer than the industry average.
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Fixing Gaps That Stunt Growth
Marketing alone won’t drive revenue if sales processes and internal systems are broken. We take a full-business approach, ensuring strategy, sales, and marketing work together to remove bottlenecks and create real, measurable growth.
Who we work with
✺ Leaders who want partners, not vendors.
We’re not order-takers. We’re strategic collaborators — here to challenge thinking, surface blind spots, and help you make better decisions.
✺ Teams ready for clarity over chaos.
If your marketing feels reactive, scattered, or trend-driven, we bring structure, focus, and measurable direction.
✺ Businesses with momentum, but without full alignment.
You’re not starting from scratch. You have traction, resources, and opportunity. What you need is a clear, scalable strategy to connect it all.
✺ Brands ready to refine and expand deliberately.
Whether entering new markets or sharpening your positioning, you’re looking for strategy (not noise) to unlock your next phase of growth.
Our Clients Stick with Us 3x Longer Than Industry Average
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Our Clients Stick with Us 3x Longer Than Industry Average ✺
The Trueffle Troupe
Roumena Kratchunova
Founder & Strategic Growth Partner
Born in Bulgaria, shaped by two decades in the U.S., and now based in Madrid, I’ve built my career at the intersection of markets, strategy, and growth.
I began managing international expansion projects before moving into business strategy and consulting, drawn to the questions underneath growth: what’s misaligned, what’s unclear, and what actually drives revenue.
I founded Trueffle in 2016 to help established businesses move from reactive marketing to focused, intentional growth.
Outside of work, I’m usually planning my next trip, hosting themed dinners, or walking my dog through Madrid, always curious, always observing.
Languages: English, Spanish, Bulgarian.
Joe Blackmore
Account Manager
Originally trained in law, I quickly realized I was more drawn to ideas than litigation — and pivoted toward a more creative, client-facing path.
After moving to Spain to immerse myself in the language and culture, I spent time working across South America, deepening both my perspective and adaptability. That experience shapes how I approach client work today: curious, thoughtful, and grounded in real human connection.
I’m naturally drawn to understanding people: their goals, their challenges, and the nuance behind both.
Outside of work, I am curious about new cultures, always planning the next trip, and happiest cooking something new in good company.
Languages: English, Spanish, and currently learning Japanese.
Frankie Bizer
Content Strategist / SEO / AEO Specialist
Originally from Texas and now happily based in Spain, I came to improve my Spanish and stayed for the culture, community, and pace of life. My path into digital marketing wasn’t linear — I’ve worn many hats along the way, but each role sharpened my communication skills and deepened my understanding of people.
Today, I focus on content and SEO and AEO that balances creativity with structure. I’m drawn to the intersection of storytelling and strategy, crafting content that feels human while performing in search.
Whether writing long-form articles or optimizing technical details behind the scenes, I care about clarity, consistency, and helping brands show up in ways that make sense.
Alexey Voitkevich
Advertising Strategist
Originally from Kazakhstan and now based in Ukraine, I’m a performance-focused digital marketer who enjoys solving problems and uncovering opportunities — both in ad accounts and beyond.
I specialize in paid media strategy and optimization, combining data analysis with structured testing to improve performance over time. I’m naturally drawn to patterns, systems, and the details that compound into stronger results.
Curiosity drives how I work. Whether refining campaign structure, analyzing performance signals, or identifying opportunities others overlook.
Outside of work: most weekends you’ll find me cycling outside the city, walking in the park with my family, or quietly analyzing billboards I pass.
Tea is my fuel. Nature is my reset.
Languages: English, Ukrainian, Russian, with professional advertising experience in German, Spanish, Italian, and French.
Ivanna Hidalgo
Marketing Coordinator
Born in Ecuador and working since the age of 15, I’ve built my career on discipline, curiosity, and follow-through. I’m drawn to the operational side of marketing, making sure projects move smoothly, timelines are respected, and nothing slips through the cracks.
From campaign coordination to research and execution support, I focus on keeping the moving parts aligned so strategy turns into action.
Creativity and exploration are what keep me energized, whether that’s discovering new places, learning something unfamiliar, or finding better ways to organize the chaos.
Outside of work, you’ll usually find me with my three dogs, planning my next trip, or reorganizing something that didn’t ask to be reorganized.
Music rotation: indie, with occasional Bad Bunny.
Languages: English and Spanish — a third in progress.
Zain Azeem
Web Developer
Based in Lahore, Pakistan, I’ve been building and refining websites since completing my Computer Science degree in 2017. I specialize in WordPress development, with experience across HTML, CSS, PHP, and database integrations.
I’m drawn to solving complex technical challenges — breaking them down, structuring them clearly, and building solutions that are stable, scalable, and efficient. Clean code and thoughtful implementation are just as important to me as how a site looks on the surface.
I’ve been part of the Trueffle team since 2019, supporting projects that require both precision and creative problem-solving.
When I’m not coding, you’ll find me exploring Lahore’s food scene or heading toward the mountains whenever possible.
Languages: English, Urdu, and Punjabi.