How we’re (In)different

While others chase trends and tout themselves as industry disruptors, we at Trueffle are unapologetically (in)different.

We don't hop on bandwagons; we're too busy forging new paths. Candid, direct, and relentlessly focused on tangible growth for your business.

Our clients are hungry for clarity, craving market expansion, and seeking a consultancy that's brutally honest and relentlessly resourceful. And they stick with us 2x longer than industry average. Why?

We only partner with clients that we’re passionate and curious about, happily living and breathing the ins and outs of their business.

trueffle marketing

Digging deeper
than most dare

Straight talk,
solid action

No fluff, just the raw truth paired with accountability and actionable strategies.

Our experience is as varied as the markets we play in. The diversity fuels our ability to navigate new territories with ease.

Adapting to your unique terrain

The Trueffle Troupe

Roumena Kratchunova

Founder / Marketing Strategist

Started off in Bulgaria, took some detours through London, Boise, and Lyon, and now spicing things up in Madrid. My career's been a diverse journey, pivoting from managing large-scale projects in international market expansion to diving into the dynamic waters of digital marketing.

2016 marked a new chapter when I decided to create my own venture, where I now get to channel my passion for strategy and cultural connectivity to help businesses navigate both local and global markets. In my free time, you can find me hopping on a plane, cuddling my 80-pound pitbull, or snacking on tapas.

β†’ Listens to deep house while working
β†’ Favorite after-hours activity: exploring hidden city gems
β†’ Hidden talent: Making charcuterie boards
β†’ Embarrassing vice: Heavy metal while cleaning
β†’ Feels most authentic: hosting themed parties
β†’ Speaks: English, Spanish, Bulgarian, un petit-peu de French
β†’ Dream dinner party guest: Gordon Ramsay

Joe Blackmore

Project Manager

Law grad who turned away from the dark side to pursue a more creative career. Moved to Spain to learn Spanish, then worked around South America to find myself put it into practice. Love learning about different cultures, trying new foods, and the nomad lifestyle.

β†’ Listens to The Smiths while working
β†’ Favorite after-hours activity: Summer Sports
β†’ Hidden talent: Music Playlists
β†’ Embarrassing vice: Bad Bunny
β†’ Feels most authentic: Cooking
β†’ Speaks: English, Spanish, learning Japanese
β†’ Dinner party guest: Sacha Baron Cohen

Zain Azeem

Web Developer

Hey, I'm Zain. Wrapped up my Computer Science degree in 2017 and jumped straight into the deep end of website development. I specialize in WordPress and also spend time in digging into HTML/CSS, PHP and database integrations.

My approach to tough dev challenges? Think of it as a bit of tech magic mixed with a dash of creative problem-solving.

Based in Lahore, Pakistan (yes, the foodie's paradise!), I've been part of the crew since June 2019.

When I'm not crafting code, you'll find me roaming Lahore's vibrant streets for the best local eats or trekking the mountains.

β†’ Listens to Lofi songs while working.
β†’ Favorite after-hours activity: Eating & sleeping
β†’ Hidden talent: Hidden from me as well.
β†’ Embarrassing vice: My voice recordings.
β†’ Feels most authentic: Traveling
β†’ Speaks: English, Urdu & Punjabi
β†’ Dream dinner party guest: Family

selin Yurul

Marketing Assistant

Hey there, I’m Selin! While I studied German Literature, my path shifted when I discovered the world of digital marketing during my university years. Since then, I’ve been fully engaged in this exciting field, always learning something new.

Outside of work and studies, you’ll find me enjoying the simple pleasures like brewing a perfect cup of coffee, planning my next adventure, or simply hanging out with friends or spending time with my cat. Istanbul, with its vibrant atmosphere, is where I call home, and I love exploring its rich culture. I’m also a big fan of discovering new music and food.

β†’ Listens to AltΔ±n GΓΌn or Labrinth while working
β†’ Favorite after-hours activity: Spending time with family & friends, discovering coffee shops
β†’ Hidden talent: I'm good at remembering faces even if I've seen the person once.
β†’ Embarrassing vice: I'm not good at small talk
β†’ Feels most authentic: When I'm travelling or having meaningful conversations with my close friends
β†’ Speaks: Turkish, English, German
β†’ Dream dinner party guest: Rilke.

trueffle marketing copywriter

Frankie Bizer

Content Writer / SEO Specialist

Hey! Here's a little about me, your typical Texas girl with a Spanish heart. I came to Spain several years ago to improve my language skills & stayed because who wouldn't? I've worn many job hats, from resident assistant to call center specialist, & left each with some new skills & a better understanding of myself. I decided to add another hat to the collection and jump onto the digital marketing train, focusing on copywriting and SEO.

I come from a big family, so I usually enjoy doing activities that bring me around people. I play soccer, tennis, and a handful of other sports on the weekends and enjoy exploring the Madrid mountains, northern beaches, and Spanish pueblos on my holidays.

β†’ Favorite after-hours activity: Games night!
β†’ Hidden talent: Being able to sing C. Tangana's 'Nunca Estoy'
β†’ Embarrassing vice: Ice cream, like literally anytime, anywhere
β†’ Feels most authentic: Laughing with loved ones (corny but true!)
β†’ Speaks: English & Spanish
β†’ Dream dinner party guest: James Acaster

Let’s Work Together