How we’re (In)different

While others chase trends and tout themselves as industry disruptors, we at Trueffle are unapologetically (in)different.

We don't hop on bandwagons; we're too busy forging new paths. Candid, direct, and relentlessly focused on tangible growth for your business.

Our clients are hungry for clarity, craving market expansion, and seeking a consultancy that's brutally honest and relentlessly resourceful. And they stick with us 2x longer than industry average. Why?

We only partner with clients that we’re passionate and curious about - happily living and breathing the ins and outs of their business.

trueffle marketing

Digging deeper
than most dare

Straight talk,
solid action

No fluff, just the raw truth paired with accountability and actionable strategies.

Our experience is as varied as the markets we play in. The diversity fuels our ability to navigate new territories with ease.

Adapting to your unique terrain

The Trueffle Troupe

Roumena Kratchunova

Founder / Marketing Strategist

Started off in Bulgaria, took some detours through London, Boise, and Lyon, and now spicing things up in Madrid. My career's been a diverse journey, pivoting from managing large-scale projects in international market expansion to diving into the dynamic waters of digital marketing.

2016 marked a new chapter when I decided to create my own venture, where I now get to channel my passion for strategy and cultural connectivity to help businesses navigate both local and global markets. In my free time, you can find me hopping on a plane, cuddling my 80-pound pitbull, or snacking on tapas.

→ Listens to deep house while working
→ Favorite after-hours activity: exploring hidden city gems
→ Hidden talent: Making charcuterie boards
→ Embarrassing vice: Heavy metal while cleaning
→ Feels most authentic: hosting themed parties
→ Speaks: English, Spanish, Bulgarian, un petit-peu de French
→ Dream dinner party guest: Gordon Ramsay

Joe Blackmore

Project Manager

Law grad who turned away from the dark side to pursue a more creative career. Moved to Spain to learn Spanish, then worked around South America to find myself put it into practice. Love learning about different cultures, trying new foods, and the nomad lifestyle.

→ Listens to The Smiths while working
→ Favorite after-hours activity: Summer Sports
→ Hidden talent: Music Playlists
→ Embarrassing vice: Bad Bunny
→ Feels most authentic: Cooking
→ Speaks: English, Spanish, learning Japanese
→ Dinner party guest: Sacha Baron Cohen

Zain Azeem

Web Developer

Hey, I'm Zain. Wrapped up my Computer Science degree in 2017 and jumped straight into the deep end of website development. I specialize in WordPress and also spend time in digging into HTML/CSS, PHP and database integrations.

My approach to tough dev challenges? Think of it as a bit of tech magic mixed with a dash of creative problem-solving.

Based in Lahore, Pakistan (yes, the foodie's paradise!), I've been part of the crew since June 2019.

When I'm not crafting code, you'll find me roaming Lahore's vibrant streets for the best local eats or trekking the mountains.

→ Listens to lofi songs while working.
→ Favorite after-hours activity: Eating & sleeping
→ Hidden talent: Hidden from me as well.
→ Embarrassing vice: My voice recordings.
→ Feels most authentic: Traveling
→ Speaks: English, Urdu & Punjabi
→ Dream dinner party guest: Family

Alex Galea

Copywriter

I liked reading and creative writing at school and kept doing it for fun until someone started paying me for it. Started doing a bit of freelancing and now I've slightly established myself as a little writeup factory - at your service! I'm from the teeny tiny island of Malta and have been operating from there as a copywriter for 3 years now.

Love my cats, my tea, my podcasts, and don't like ice cream... for some reason.

→ Listens to East Coast Hip Hop while working
→ Favorite after-hours activity: hiking
→ Hidden talent: languages
→ Embarrassing vice: beer
→ Feels most authentic: post beer
→ Speaks: English, Russian, and Maltese.
→ Dinner party guest: Slavoj Zizek

Let’s Work Together