Unearth opps, grow with purpose
Some call themselves industry disruptors. We call it noise. Trueffle is unapologetically (in)different. We don’t hop on bandwagons—we’re too busy forging new paths. Candid, direct, and relentlessly focused on real, measurable growth.
partnering with clients we’re truly curious about—diving deep into their business, their challenges, and the opportunities others overlook.
Digging deeper
than most dare
Straight talk,
solid action
Our clients don’t want hype. They want clarity, market expansion, brutal honesty & relentless resourcefulness. That’s why they stick with us 3x longer than the industry average.
No fluff. Just the raw truth, backed by accountability and actionable strategies. Our experience spans industries, markets, and continents—giving us the insight to navigate new territories with ease.
Adapting to your unique terrain
Strategy First, Always.
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Positioning Before Promotion
Growth isn’t about doing more marketing—it’s about making smarter strategic decisions. We clarify positioning, define what sets you apart, and ensure your brand resonates before investing in visibility.
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Sustainable Growth, Not Quick Fixes
Chasing trends and vanity metrics won’t build a lasting business. Our strategies focus on striking a balance between long-term impact & testing new ideas, which is why clients stick with us 3x longer than the industry average.
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Fixing Gaps That Stunt Growth
Marketing alone won’t drive revenue if sales processes and internal systems are broken. We take a full-business approach, ensuring strategy, sales, and marketing work together to remove bottlenecks and create real, measurable growth.
Who we work with
✺ Companies that evolve, not resist.
If you’re stuck in old ways of thinking, afraid to adapt, or hesitant to challenge outdated strategies, we’re not the right fit. Growth requires change.
✺ Leaders who want partners, not just vendors.
If you’re looking for an order-taker instead of a strategic thought partner, we’re probably not for you.
✺ Teams that want to make smarter decisions, not just react to trends.
If you find yourself constantly shifting focus, trying new tactics without a clear strategy, or struggling to measure what’s working, we bring clarity and direction.
✺ Businesses big enough to have momentum but small enough to need direction.
You’re not a startup figuring things out from scratch, and you’re not a massive corporation with a fully built-out marketing department. You have moving parts but lack a clear, scalable strategy.
✺ Brands looking to refine their positioning and expand strategically.
You know there’s untapped opportunity—whether in new markets, audiences, or messaging—but you need the right strategy to reach them effectively.
Our Clients Stick with Us 3x Longer Than Industry Average
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Our Clients Stick with Us 3x Longer Than Industry Average ✺
The Trueffle Troupe
Roumena Kratchunova
Founder / Marketing Strategist
Started off in Bulgaria, took some detours through London, Boise, and Lyon, and now spicing things up in Madrid. My career's been a diverse journey, pivoting from managing large-scale projects in international market expansion to diving into the dynamic waters of online marketing.
2016 marked a new chapter when I decided to create my own venture, where I now get to channel my passion for strategy and cultural connectivity. In my free time, you can find me hopping on a plane, cuddling my 80-pound pitbull, or snacking on tapas.
→ Listens to deep house while working
→ Favorite after-hours activity: exploring hidden city gems
→ Hidden talent: Making charcuterie boards
→ Embarrassing vice: Heavy metal while cleaning
→ Feels most authentic: hosting themed parties
→ Speaks: English, Spanish, Bulgarian, un petit-peu de French
→ Dream dinner party guest: Gordon Ramsay
Joe Blackmore
Project Manager
Law grad who turned away from the dark side to pursue a more creative career. Moved to Spain to learn Spanish, then worked around South America to find myself put it into practice. Love learning about different cultures, trying new foods, and the nomad lifestyle.
→ Listens to The Smiths while working
→ Favorite after-hours activity: Summer Sports
→ Hidden talent: Music Playlists
→ Embarrassing vice: Bad Bunny
→ Feels most authentic: Cooking
→ Speaks: English, Spanish, learning Japanese
→ Dinner party guest: Sacha Baron Cohen
Frankie Bizer
Content Writer / SEO Specialist
Hey! Here's a little about me, your typical Texas girl with a Spanish heart. I came to Spain several years ago to improve my language skills & stayed because who wouldn't? I've worn many job hats, from resident assistant to call center specialist, & left each with some new skills & a better understanding of myself. I decided to add another hat to the collection and jump onto the digital marketing train, focusing on copywriting and SEO.
I come from a big family, so I usually enjoy doing activities that bring me around people. I play soccer, tennis, and a handful of other sports on the weekends and enjoy exploring the Madrid mountains, northern beaches, and Spanish pueblos on my holidays.
→ Favorite after-hours activity: Games night!
→ Hidden talent: Being able to sing C. Tangana's 'Nunca Estoy'
→ Embarrassing vice: Ice cream, like literally anytime, anywhere
→ Feels most authentic: Laughing with loved ones (corny but true!)
→ Speaks: English & Spanish
→ Dream dinner party guest: James Acaster
Ivanna Hidalgo
Marketing Assistant
Ecuadorian born with a work ethic that’s been going strong since I was 15. After years of grinding, I’m all about embracing creativity and the thrill of exploring the world. I specialize in keeping marketing projects running smoothly—managing campaigns, doing research, or ensuring everything gets done on time. When I’m not vibing to reggaeton while working, you’ll find me chilling with my three dogs, devouring ice cream, and traveling to get that real sense of freedom. Low-key obsessed with animals and even more so with organizing everything in sight. Always learning, always growing."
→ Listens to indie music or Bad Bunny while working
→ Favorite after-hours activity: spending time with my 3 dogs and eating.
→ Hidden talent: Swimming like a pro
→ Embarrassing vice: Cleaning & organizing everything (don’t judge)
→ Feels most authentic: traveling
→ Speaks: English, Spanish, third language in the works
→ Dinner party guest: Bad Bunny
Zain Azeem
Web Developer
Hey, I'm Zain. Wrapped up my Computer Science degree in 2017 and jumped straight into the deep end of website development. I specialize in WordPress and also spend time in digging into HTML/CSS, PHP and database integrations.
My approach to tough dev challenges? Think of it as a bit of tech magic mixed with a dash of creative problem-solving.
Based in Lahore, Pakistan (yes, the foodie's paradise!), I've been part of the crew since June 2019.
When I'm not crafting code, you'll find me roaming Lahore's vibrant streets for the best local eats or trekking the mountains.
→ Listens to Lofi songs while working.
→ Favorite after-hours activity: Eating & sleeping
→ Hidden talent: Hidden from me as well.
→ Embarrassing vice: My voice recordings.
→ Feels most authentic: Traveling
→ Speaks: English, Urdu & Punjabi
→ Dream dinner party guest: Family