September 2024 Holidays & How to Seamlessly Incorporate Them into Your Marketing
The leaves start changing, marking the start of cozy sweaters & PSLs.
Labor Day – Sept. 2nd 💼 🛠️
Social Media Idea: Share a behind-the-scenes look at your team and how they contribute to your brand's success.
This can be through photos on Instagram, videos on TikTok, or first-person blog posts from someone on your team and how they make a difference!
Grandparents Day – Sept. 8th 👵🏾👴🏻
Show some love to the original influencers in our lives – grandparents!
Social Media Idea: Encourage followers to share stories or photos of their grandparents. You can even host a giveaway for the most popular submission!
Email Outreach Idea: Share stories of important “grandparents” in your industry. For example, those in the education or science industries, share a little history on famous science teachers that are grandparents.
First Day of Fall: Sept 23rd 🍂☕️
Increase click-through rates by up to 371%! How? With punchy, clear Calls-To-Action (CTAs.) Keep ‘em short (2-4 words), action-oriented (verbs), aligned with the season, or with a sense of urgency. Try these fall-themed options.
Leaf Through Our Favorites - highlight products, services, or blogs
Fall into Savings - perfect for promoting discounts or special offers
Spice Up Your Season - direct traffic to seasonal content or curated reco’s.
☕ National Coffee Day – Sept. 29th
Americano or espresso? 54% of people say they enjoy lighthearted, relatable content from brands. Use Coffee Day to build a casual connection—ask your audience about their bean juice preferences or share your team’s go-to brews. These small touches can increase engagement without a hard sell. Dive into our Instagram for more tips! >
National Italian Cheese Month 👀
Ahhh…Italian Cheese Month. Yep, you read that right. And— there’s a cheesy lesson for marketers here. Niche holidays like this are perfect for giving your brand a little extra flavor.
Fun fact: Our founder, Roumena, makes charcuterie boards that belong in a museum (prosciutto roses, anyone?).
Adding personal tidbits like this to your brand story can make you more memorable—44% of people say they’re more likely to engage with content that feels personal and human. So, don’t be afraid to sprinkle in some personality.
World Tourism Day – Sept. 27th 🌍
World Tourism Day reminds us to think globally—but inclusivity in marketing? That’s an all-year thing. One way to be more inclusive with your marketing is to appeal to Spanish speakers. They are 460 million, anyway! At this point, localizing your content isn’t just a nice-to-have; it’s a must.
Tried & Trueffle Tip: Sprinkle in culturally relevant visuals, tweak your language, and add personalized touches that resonate with your diverse audience. Want more tips? Check out our blog on why and how to appeal to Spanish-speaking audiences.
Fall Fashion Week (Mid to Late September) 👗
Even if you’re not in the fashion business, it’s a great reminder to check your brand’s aesthetic. Not sure if it’s time for a refresh? Here are a few questions to ask yourself:
If your website hasn’t been updated in over two years, it’s time. Studies show that a modern website design can increase conversions by 33%.
Compare your visuals with competitors. Are they using cleaner designs or fresher elements?
If engagement has dropped, your design might be part of the reason. Visual content is 40x more likely to be shared on social media, so freshening things up could catch more eyes.
Tried & Trueffle Tip: Start by tweaking your color palette for a seasonal update or swapping out old images for higher-quality visuals. We LOVE Pantone’s color of the year: 13-1023 Peach Fuzz!
