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Shrinking Wallets, Shrinking Budgets. Now What?
Marketing, Budgets Roumena Kratchunova 11/18/25 Marketing, Budgets Roumena Kratchunova 11/18/25

Shrinking Wallets, Shrinking Budgets. Now What?

Cutting marketing spend during an economic slowdown might feel smart, but it rarely is. Learn how to stretch your budget with better creative, smarter targeting, and strategies that actually convert.

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How To Know if It’s Your Marketing That Needs Work… Or Your Business
Marketing, Strategy Roumena Kratchunova 3/14/25 Marketing, Strategy Roumena Kratchunova 3/14/25

How To Know if It’s Your Marketing That Needs Work… Or Your Business

 You've put all this time and effort into marketing and still... Nothing. Well, is it your marketing that needs work, or could it be something else? Find out.

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September 2024 Holidays & How to Seamlessly Incorporate Them into Your Marketing
Marketing, Copy Roumena Kratchunova 9/7/24 Marketing, Copy Roumena Kratchunova 9/7/24

September 2024 Holidays & How to Seamlessly Incorporate Them into Your Marketing

From Fall Fashion week to Italian Cheese Month, something of interest to your audience is happening in September. This is a chance for your brand to connect on a personal level. Here's how!

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Tried & Trueffle Tips

Tried & Trueffle — a weekly dose of strategic clarity for business owners tired of marketing noise. No hype. No vanity metrics. Just the stuff that actually matters.

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Trueffle

Trueffle helps established small and mid-sized businesses stop solving the wrong problem. We ask hard questions, give honest answers, and build strategy around what we actually find.