Forget AI, PPC, CRO, SEO. Instead, let’s talk Grandmas
Nope. Today we are not covering AI, SEO, PPC, CPA, CRO, or any of those other crazy marketing acronyms. Today, we're going back to the basics, because in today's world, they can be oh-so-easily overlooked.
We’re talking about: Branding. Positioning. Messaging.
Because you can have the best website, the strongest social media presence, and a killer ad strategy…
But if your brand isn’t clear, isn’t positioned correctly, and doesn’t communicate in a way that makes people instantly understand why they should care…
💥 None of it will work. 💥
Your Customers Don’t Care About You.
It’s the cold, hard, truth.
They care about themselves. Their challenges. Their goals. Their frustrations.
And if your brand is just talking about “me, me, me” instead of what actually matters to them—you’ve already lost them.
If you’re too complicated, they’ll move on.
If you’re too generic, they’ll forget you.
If you don’t sound different, you’re just another option.
Would Your Grandma Understand Your Brand?
Try explaining what you do to your grandma.
If she squints, nods politely, and says, “That’s nice, dear,” she has no idea what you do.
And if she doesn’t get it, your customers don’t either.
Because confused people don’t buy.
Branding: If You’re Forgettable, You’re Replaceable.
Branding isn’t just a logo or tagline.
It’s what people remember when they think about you.
It’s the difference between:
❌ “That one company that does something with software?”
✅ “Oh yeah, they’re the ones that make business automation seamless.”
The brands that win own a word, a feeling, or a specific space in their customers’ minds.
What do people say about your business when you’re not in the room?
Positioning: If You Sound Like Everyone Else, You’re Invisible.
Your customers have too many choices. If your messaging sounds just like your competitors, you’re not competing—you’re blending in.
Weak Positioning: “We offer expert art consulting and curated collections for collectors, businesses, and designers.”
Strong Positioning: “We help first-time collectors buy investment-worthy art with confidence—without overpaying or getting lost in the art world’s jargon.”
If you’re positioned correctly, customers should immediately understand why they should choose you.
Messaging: Speak to Humans, Not Robots.
Your customers don’t think in industry jargon.
They don’t wake up saying, “I need a scalable, AI-powered, omnichannel digital solution.”
They say:
“I need more customers.”
“I need to stop wasting money on ads that don’t work.”
“I need to make sales without working 80-hour weeks.”
Write like a human. Speak to real problems. Make it stupid simple.
💡 Test your messaging:
Would your grandma understand it?
Would your ideal customer immediately think, “That’s exactly what I need”?
Would a 10-year-old know what you do?
If not, simplify.
Final Thought: If You Confuse, You Lose.
Marketing trends change. Algorithms shift. Ads get more expensive.
But one thing never changes: People buy from brands they understand and trust.
🚀 Position yourself as the answer to their problems.
💡 Speak in their language, not yours.
🎯 Make sure even Grandma gets it.
Because if she doesn’t, your marketing might be too smart for its own good. And that’s a problem.
🔥 Need help making your brand unforgettable? Let’s talk.
