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Shrinking Wallets, Shrinking Budgets. Now What?
Marketing, Budgets Roumena Kratchunova 11/18/25 Marketing, Budgets Roumena Kratchunova 11/18/25

Shrinking Wallets, Shrinking Budgets. Now What?

Cutting marketing spend during an economic slowdown might feel smart, but it rarely is. Learn how to stretch your budget with better creative, smarter targeting, and strategies that actually convert.

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How To Know if It’s Your Marketing That Needs Work… Or Your Business
Marketing, Strategy Roumena Kratchunova 3/14/25 Marketing, Strategy Roumena Kratchunova 3/14/25

How To Know if It’s Your Marketing That Needs Work… Or Your Business

 You've put all this time and effort into marketing and still... Nothing. Well, is it your marketing that needs work, or could it be something else? Find out.

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Forget AI, PPC, CRO, SEO. Instead, let’s talk Grandmas
branding, positioning, messaging Roumena Kratchunova 1/29/25 branding, positioning, messaging Roumena Kratchunova 1/29/25

Forget AI, PPC, CRO, SEO. Instead, let’s talk Grandmas

If your grandma doesn’t understand your brand, neither do your customers. Forget the marketing jargon—here’s how to fix your branding, positioning, and messaging so it actually connects (and converts).

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Why Did Your Organic Traffic Tank Last Year? 2025 SEO Trends Explained
Roumena Kratchunova 1/21/25 Roumena Kratchunova 1/21/25

Why Did Your Organic Traffic Tank Last Year? 2025 SEO Trends Explained

Why is organic traffic is declining in 2025? Learn how AI-generated results, zero-click searches, and voice search are reshaping SEO—and how to adapt with actionable strategies. Get a free strategy consultation today!

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Tried & Trueffle Tips

Tried & Trueffle — a weekly dose of strategic clarity for business owners tired of marketing noise. No hype. No vanity metrics. Just the stuff that actually matters.

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Trueffle

Trueffle helps established small and mid-sized businesses stop solving the wrong problem. We ask hard questions, give honest answers, and build strategy around what we actually find.