Competitor POV: Why You So Obsessed With Me?
Brand positioning Roumena Kratchunova Brand positioning Roumena Kratchunova

Competitor POV: Why You So Obsessed With Me?

Chasing what your competitors are doing might feel like a smart move—like a way to stay “ahead.” But in reality, it’s the fastest way to blend in, not stand out. The brands that win aren’t the ones copying and reacting. They’re the ones focusing on what actually matters: their customers, their positioning, and their strengths.

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