Case Study
Private School Case Study
Client Profile
PS Academy Arizona, a school specializing in education for children with autism, joined hands with Trueffle in 2017.
Challenges
Disconnected approach with unclear customer acquisition cost.
Inefficient admissions process heavily reliant on spreadsheets.
Lack of insight into which marketing tactics were truly effective.
The Results
15%
A steady 15% increase in organic traffic year over year.
20%
Overall advertising spend was cut by 20%.
300%
Decrease in cost per lead.
The Strategy
Process Overhaul
We transitioned their admissions from spreadsheets to HubSpot, significantly streamlining the process. This allowed PS Academy to swiftly filter and focus on genuinely interested parents, scheduling tours automatically with qualified leads.
Lead Segmentation
By differentiating Marketing Qualified Leads (MQLs) from Sales Qualified Leads (SQLs), we tailored nurturing paths for each group. The MQLs were engaged through a Conversion Rate Optimization (CRO) focused funnel, enhancing the quality of leads.
Balanced Inbound & Outbound
We initiated lead generation through Google Ads and Meta ads while concurrently building a robust SEO presence. This strategy gradually reduced reliance on paid advertising, shifting focus towards sustainable organic traffic.
Full-Spectrum of Strategy
Trueffle's engagement encompassed everything from SEO, HubSpot management, and paid advertising to UX and website optimizations, aligning perfectly with PS Academy’s evolving needs.
Our client, MB, says…