Case Study
Fitness Brand International Expansion
Client Profile
A leading US Fitness brand aimed to expand its online presence internationally.
focusing on markets in the UK and Brazil, The project involved navigating new market dynamics, ensuring product compliance, and tailoring marketing strategies to resonate with local cultures.
Challenges
The brand faced the challenge of adapting its marketing and sales strategies to align with the unique consumer behaviors and regulatory standards of the UK and Brazil. The objectives included localizing marketing campaigns, managing resources efficiently, and identifying suitable payment methods for each market, all while maintaining a cohesive brand identity that resonates with the local audiences.
The Strategy
Market Research and Analysis
Conducted in-depth market research to inform strategic decisions, including competitive analysis, regulatory compliance, and consumer behavior studies in target markets.
Cultural Adaptation
Undertook firsthand marketing research in the UK to understand cultural nuances and adapt marketing materials accordingly, ensuring relevance and effectiveness.
Strategic Sales Campaigns
Directed the planning and execution of significant online sales events, achieving record-breaking sales figures through meticulous strategy and preparation.
Cross-Functional Teamwork
Coordinated efforts between internal departments and external partners to ensure smooth execution of international projects.
Localized Campaigns
Created and launched online marketing initiatives specifically tailored to the UK and Brazil markets, including thorough research on local compliance and language translation.
Resource and Budget Management
Managed promotional activities and vendor budgets effectively, ensuring optimal allocation of resources across markets.
Agile Implementation
Introduced agile project management techniques to enhance team coordination and project tracking, leading to more efficient campaign execution.
The Results
Localized Marketing
Successfully launched culturally adapted marketing campaigns in the UK and Brazil, enhancing brand visibility and engagement.
Market Expansion
Implemented international payment solutions based on extensive market research, improving the overall customer purchasing experience.
Localized Payments
Led the brand to its most successful sales day through strategic online campaign management & was recognized for outstanding contributions to the brand’s international market expansion efforts.
Market Research Survey
Consumer Behavior & Brand Awareness
As a pivotal element of our localization strategy, we conducted a comprehensive survey among UK consumers to gauge brand awareness, supplement consumption habits as well as preferences. The insights from the survey, shown below, were instrumental in tailoring our marketing efforts to better align with the UK market's needs and preferences. We recruited participants and surveyed 15,000 people with a 10% response rate, producing a sample size of 1,500.
28%
28% of those surveyed expressed a likelihood to purchase from us in the upcoming six months
60%
60% of respondents had purchased supplement products, with a significant 71% of these consumers opting for sports nutrition supplements specifically
44%
Aided awareness significantly increased to 44%, with 17% of respondents having purchased from us, versus 35% for GNC
