Case Study
Fine Art Auction House
Client Profile
A distinguished auction house operating in a niche market, renowned for curating exquisite art pieces and serving a global audience.
Challenges
Track marketing efforts to better understand how to expand their global clientele.
Deliver a cohesive user journey, transitioning smoothly from their main website to a 3rd party auction platform where users place bids.
The Results
15% 50%
From initial reliance on paid ads the first year, we've transitioned the client to predominantly organic traffic strategies. Today, 50% of their traffic is organic, up from an initial 15%.
3% 30%
Once a minor player, email campaigns now contribute to a whopping 30% of overall conversions, a tenfold rise from the initial 3%.
0% 100%
Our robust tracking mechanisms now allow revenue attribution to each marketing channel, a feat previously elusive.
The Strategy
Platform & Design Choice
Recognizing the essential synergy between their main site and the auction partner, we elected to use Squarespace for the website revamp. The design intricacies lay in mirroring the 3rd party auction site, considering their fixed design constraints.
Lead Generation
Rooted in the primary objective of enhancing leads, our website design incorporated multiple SEO-optimized pages. The aim? To capitalize on the quality score uplift, ensuring reduced costs per lead when deploying Google Ads.
Evolution of Strategy
Beyond just a website redesign, our engagement evolved into an all-encompassing inbound marketing strategy. SEO-targeted blogging and orchestrated email campaigns became our primary tools.
Data-Driven Decisions
Previously reliant solely on Google Analytics, we elevated their tracking capabilities. By leveraging Google Tag Manager, we established goal-tracking, delivering precise insights into lead-driving channels, conversion costs, and guiding advertising budget refinements.
Our clients, Serena & Deba, say…